Liz Truss, Steve Bannon and Tucker Carlson? Inside the Former PM's Audition for Make America Great Again

Liz Truss, launched the premiere of her video series with a pledge to unmask "the evil-doers" working to undermine Western democracies. Truss elaborated she would reveal how an "global web of liberal activists operate to subvert democracy and the electorate's mandate."

"We're going to look at the Maga phenomenon and observe how this can be replicated in Britain," the former PM stated. "We will interview the prominent voices of the Maga movement."

In advance of the show's launch, there was a strong advocate. "This represents the dawn of a type of political shift," stated veteran reporter John Solomon. The right-leaning Just the News platform will host the ex-PM's new broadcasts.

Establishing Ties in the Maga-Verse

Compatriot supporters, including a pro-Reform adviser, played a role in her launch the her new show. The production is competent, if basic. Truss has amassed 10,000 subscribers in her first week and her premiere garnered sixty-seven thousand views in that timeframe.

This represents a small opening, but in making common cause with the journalist, Truss is being pushed into a mature conservative ecosystem producing and amplifying Maga talking points. Its obsessions encompass alleged censorship by the mainstream media and a goal to eradicate a so-called administrative state – a force that she attributes her downfall to for the swift end of her calamitous premiership.

"Just the News is not well-known beyond the pro-Trump media sphere, but it does have gravitas there, primarily thanks to Solomon, who provides analysis on pro-Trump shows like the program hosted by Steve Bannon and has even questioned the former president," noted Professor Alex Hinton, who has closely studied the Make America Great Again phenomenon.

A Contentious Ally

Her effort to bring the pro-Trump media model to the UK has drawn her nearer to controversial figures such as John Solomon.

He established his media outlet following scrutiny after he was accused of circulating misleading narratives about Biden's anti-corruption work in Ukraine, as well as contentious articles about ex-ambassador to Ukraine.

These allegations were amplified throughout the pro-Trump media, with Solomon appearing as a common interviewee on the prominent Fox News program. The former president personally promoted the journalist's work.

The journalist published the Ukraine claims in a set of articles for the outlet the Hill, where he had already been moved to a columnist role following internal criticism regarding his reporting. These reports were central in the then-president's request for the officials in Kyiv to investigate the Bidens in 2019. These actions resulted in articles of impeachment against the president. Senators later acquitted the commander-in-chief.

Shortly after he exited the Hill in late 2019, the publication revealed it was performing a assessment of his reporting relating to Ukrainian matters. It found Solomon had used unreliable sources and said he "did not disclose key facts about primary contacts in Ukraine, including the fact that they had been formally accused or were being probed."

Becoming Part of the Sphere

The journalist's personal TV and radio guest spots are a sign of the right-wing media network Truss is entering. He discussed his endorsement of her new show on a broadcast he helps run on the conservative cable network, a rightwing cable channel that is the base for the pro-Trump commentator former adviser Steve Bannon and on which former Fox host Tucker Carlson also appears. Truss has already spoken with Steve Bannon on a debut installment.

In linking up with the journalist and his outlet, she has become a minor player in a much wider network of pro-Trump platforms that often share and promote one another's material.

The journalist's podcast and Real America's Voice show have repeatedly hosted individuals such as influencer Mike Benz, a political voice whose arguments against USAID was used by Elon Musk as reasoning behind closing the foreign aid agency.

An International Strategy

Even though Truss's stilted style and career difficulties have drawn derision at home, certain American analysts do not dismiss her bid to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.

"It is necessary to treat people like Truss as significant, even if you may not want to accept their words at face value," said Rob Flaherty, who served in the Biden administration.

"You saw how in the recent campaign President Trump used that alternative press to get his message out. Without a doubt that network exports and influences discourse internationally. It appears quite apparent to me that the conditions in the Britain are akin to what allowed this alternative media ecosystem to prosper in the US."

Professor Alan Finlayson, said the internet-based conservative network was already having an impact in Britain.

"Digital media knows no borders," he stated. "There is a certain milieu within which stuff flows – on occasion taking an extreme form and other times more moderately – but which is interlinked."

Hinton said the rise of the digital conservative movement in the UK lately meant the "chance to have a increasing influence is significant."

Cross-Atlantic Aspirations

"Both Truss and political figure Nigel Farage recently were featured at the CPAC, where I saw they echoed Make America Great Again rhetoric before the {king of Maga|

Shannon Johnson
Shannon Johnson

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on business and society.