TikTok is introducing a new feature that permits them to reduce the volume of artificial intelligence-produced media appearing in their streams. This move comes as the platform disclosed that it now features over 1 billion AI-generated clips.
Pilot Phase and Launch
The update is being tested over the coming weeks before a global launch. This advancement aligns with a increase in AI-generated material, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the most rapidly expanding channels on another major platform only show content made by AI. A significant portion of this content is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, from AI artwork to informative clips, and we want to offer the community the ability to adjust the amount of that, according to their own likes,” stated a platform representative.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its network labeled as AI-generated. Collectively, in excess of 100 m pieces of content are added to the platform daily, making AI content a minor portion of its total content library.
User Control Features
Viewers will be able to reduce or increase the level of AI-generated videos they view by accessing the topic control option in the platform and choosing AI-made media. Additional categories that are already be modified under the filter encompass news, style, aesthetics, and choreography.
AI Disclosure Rules
The platform’s guidelines require content makers to label “realistic” AI-generated content, and it bans dangerous AI impersonations of public figures or critical incidents. Any believable AI video that is without a tag can be taken down under its community policies.
In addition, the platform will henceforth add an “AI-made” watermark to content made using its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This action is designed to stop users from attempting to circumvent the labeling process.
Responsible AI Funding
The platform is additionally launching a $2m awareness program for specialists and institutions to develop learning resources about ethical AI use. This initiative will support non-profit groups focused on educating computer science.
Moderation Strategy
The platform has defended its moderation strategy, during debate over plans to lay off numerous safety staff in Britain. It is set to cut hundreds of positions in its content moderation department in its British office, with trade unions and online safety experts raising concerns that people are being substituted by AI moderation.
A company official clarified that human moderation would continue to be important, but AI can safeguard staff by filtering out the most harmful content before it is viewed by humans. The company reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s extremely critical to minimize viewing of harmful content as swiftly, which is where a significant AI assistance is really helping us operate efficiently.”
