Skip to content
VisionSpot UK

Toto Wolff Set to Divest Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking success in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – after McLaren were valued at £3.5bn in a change of corporate structure last September.

Wolff, who holds one-third of the Mercedes F1 operation, would sell a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and industrial group Ineos, who both hold a third of the enterprise.

An official representative said: "We will be making no official statement on this. The management structure of Mercedes F1 will remain unchanged, and all three partners are fully committed to continued achievements of Mercedes-Benz in F1."

Financial Growth

This arrangement would represent a substantial rise in value of Mercedes F1 since Ineos bought its stake for £208m in 2022.

The rise reflects the growth in valuations of Formula 1 outfits in the past few years due to the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the F1 movie starring Hollywood star Brad Pitt, which debuted last summer and has grossed over $630m (£458 million) at the box office.

It is Pitt's most successful movie and the most successful sports film to date.

Current Standings

The Mercedes team are second in the constructors' championship, behind McLaren Racing, with three races left in the current championship.

Mercedes' primary racer George Russell has secured victory in two of the 21 grands prix this year and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

SJ
The writer

Shannon Johnson

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on business and society.

VisionSpot UK

Type to search articles.